Lapels® Single-Unit Retail Store
As a Franchise Owner, we negotiate with
professional Garment Care Specialists to
do all of your processing off site,
which allows you to focus on providing
outstanding service to your customers.
We negotiate costs of services to get
your gross profits to average between
50% and 55% of total sales.
Because Lapels stores are all
full-service dry cleaners, we make
arrangements with garment care
specialists in your area to process all
of your customers’ needs including:
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Dry Cleaning
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Shirt Service
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Tailoring & Alterations
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Shoe Repairs
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Leather & Suede
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Fur Cleaning and Storage
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Gown Preservation and Heirlooming
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Laundry Service
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Rugs
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Program
includes
Site Selection
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Customized demographic and
market studies to find the best
possible location for your
business
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Exclusive, protected territory -
we will not license another
Lapels franchise in your
territory
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Lease negotiation guidance
A Complete Dry Cleaning Store
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Customized exterior and interior
signage
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Custom counter set-up
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Point-of-sale computer system
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Automatic clothing conveyor
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24-hour drop box
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Complete new store supplies
package
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First year membership in IFI
(International Fabricare
Institute), the number one
source of information for dry
cleaning professionals
Training
-
Point-of-sale computer system
training both in class and
in-store
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Customer service, business and
marketing and analysis training
Comprehensive Marketing Programs
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A proven, company-wide marketing
program unlike any other in the
dry cleaning industry
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Grand Opening celebration and
target marketing campaign
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First year’s marketing campaign
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Professionally designed and
tested marketing programs and
materials
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Individual, regional, and
franchise-wide marketing
analysis
Ongoing
Support
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Open lines of communication via email and telephone
to Lapels corporate personnel for ongoing support
and consultation
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Seven-day-a-week computer system technical support
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Periodic meetings, seminars, and training sessions
to learn, exchange ideas, and network with fellow
business owners
-
First year membership in IFI (International Fabricare
Institute), the number one source of information
for dry cleaning professionals
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