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Lapels®
Environmentally Friendly Dry Cleaning Store
You will make your money providing a
complete line of garment care services
to retail customers.
Additionally, you will be able to
provide wholesale dry cleaning service
to non-competing retail dry cleaners in
your area.
You will have right of first refusal to
the wholesale accounts for any Lapels
Dry Cleaning retail stores within your
area.
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Dry Cleaning
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Shirt Service
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Tailoring & Alterations
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Shoe Repairs
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Leather & Suede
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Fur Cleaning and Storage
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Gown Preservation and Heirlooming
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Laundry Service
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Rugs
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Program includes:
Site Selection
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Customized demographic and
market studies to find the best
possible location for your
business
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Exclusive, protected territory -
we will not license another
Lapels franchise in your
territory
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Lease negotiation guidance
A Complete Dry Cleaning Store
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Customized exterior and interior
signage
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Custom counter set-up
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Point-of-sale computer system
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Automatic clothing conveyor
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24-hour drop box
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Complete new store supplies
package
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Complete Environmentally Friendly dry
cleaning plant equipment package
(optional shirt processing
equipment)
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Complete new plant supplies
package
Training
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Plant operations, cleaning and
pressing
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Point-of-sale computer system
training both in class and
in-store
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Customer service, business and
marketing and analysis training
Comprehensive Marketing Programs
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A proven, company-wide marketing
program unlike any other in the
dry cleaning industry
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Grand Opening celebration and
target marketing campaign
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First year’s marketing campaign
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Professionally designed and
tested marketing programs and
materials
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Individual, regional, and
franchise-wide marketing
analysis
Ongoing Support
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Open lines of communication via
email and telephone to Lapels
corporate personnel for ongoing
support and consultation
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Seven-day-a-week computer system
technical support
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Periodic meetings, seminars, and
training sessions to learn,
exchange ideas, and network with
fellow business owners
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First year membership in IFI
(International Fabricare
Institute), the number one
source of information for dry
cleaning professionals
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