As a Franchise Owner, we negotiate with professional Garment Care Specialists to do all of your processing off site, which allows you to focus on providing outstanding service to your customers.

We negotiate costs of services to get your gross profits to average between 50% and 55% of total sales.

Because Lapels stores are all full-service dry cleaners, we make arrangements with garment care specialists in your area to process all of your customers’ needs including:

• Dry Cleaning
• Shirt Service
• Tailoring & Alterations
• Shoe Repairs
• Leather & Suede
• Fur Cleaning and Storage
• Gown Preservation and Heirlooming
• Laundry Service
• Rugs

Site Selection

• Customized demographic and market studies to find the best possible location for your business
• Exclusive, protected territory - we will not license another Lapels franchise in your territory
• Lease negotiation guidance

A Complete Dry Cleaning Store

• Customized exterior and interior signage
• Custom counter set-up
• Point-of-sale computer system
• Automatic clothing conveyor
• 24-hour drop box
• Complete new store supplies package
• First year membership in IFI (International Fabricare Institute), the number one source of information for dry cleaning professionals

Training

• Point-of-sale computer system training both in class and in-store
• Customer service, business and marketing and analysis training

Comprehensive Marketing Programs

• A proven, company-wide marketing program unlike any other in the dry cleaning industry
• Grand Opening celebration and target marketing campaign
• First year’s marketing campaign
• Professionally designed and tested marketing programs and materials
• Individual, regional, and franchise-wide marketing analysis