As a Franchise Owner, we negotiate with professional Garment Care Specialists to do all of your processing off site which allows you to focus on providing outstanding service to your customers.

We negotiate costs of services to get your gross profits to average 50% of total sales, allowing you to work on a 50% gross profit margin.

Because Lapels Express offers a complete line of cleaning services, we make arrangements with garment care specialists in your area to process all of your customers’ needs including:

• Dry Cleaning
• Shirt Service
• Tailoring & Alterations
• Shoe Repairs
• Leather & Suede
• Fur Cleaning and Storage
• Gown Preservation and Heirlooming
• Laundry Service
• Rugs

Territory Selection

• Customized demographic and market studies to find the best possible territory for your business
• Exclusive, protected territory - we will not license another Lapels franchise in your territory

Start-up Supply Package

• Introductory Marketing Materials
• New Customer Set-up Materials
• Van Lettering and Graphics
• Order Marking Supplies
• Uniforms and Stationery
• State of the art POS System

Training

• Point-of-sale computer system training both in class and in-store
• Customer service, new account acquisition and set-up
• General business operations
• Marketing and analysis

Comprehensive Marketing Programs

• A proven, company-wide marketing program unlike any other in the dry cleaning industry
• Introductory marketing materials
• Professionally designed and tested marketing programs and materials
• Individual, regional, and franchise-wide marketing analysis

Ongoing Support

• Open lines of communication via email and telephone to Lapels corporate personnel for ongoing support and consultation
• Seven-day-a-week computer system technical support
• Periodic meetings, seminars, and training sessions to learn, exchange ideas, and network with fellow business owners
• First year membership in IFI (International Fabricare Institute), the number one source of information for dry cleaning professionals